Some of these high growth areas like DFW, Atlanta, central Florida, Phoenix, etc. should be “pipelined” anyway as a lot of the growth has been Ohio and midwestern transplants. There is a natural inroad with noticeable pockets of Ohio State fans sown into the communities.
One dude that comes to mind as an example was Demetrius Knox. Technically Ohio State pulled him out of DFW, but he was in Springfield and maybe Huber Heights through 4th or 5th grade before the family moved. Believe he was a solid Buckeye fan prior to being recruited and committing. Those types of kids increasing are not rare exceptions IMO in the sun belt.