FWIW its worth this is all pretty trivial. There's a student in my school district who these past 2 school years has had a pretty sizable social media following on tiktok, twitter, youtube, etc.... He has made money from his social media platforms and at no point has the acronym NIL ever come up in any of this. He plays football (well he's on the team).
I think some are reading way too deep into all this. Think about your own playing days. Was there actually anyone you ever played with or against who even a local or regional brand would drop more than a hundred dollars on? (except Lebron). As a local business owner would you really throw thousands at a local kid for a commercial just because he made honorable mention all conference?
And trust me these kids ain't getting hundreds of dollars for farting on a tiktok video. The kids who are actually monetizing social media have followings in the THOUSANDS if not hundreds of thousands. Billy who has 10 subscribers on his youtube channel ain't getting squat that amounts to squat.