Certain sports make money for a reason, other sports operate at a loss because they don't matter and no one cares. That is the truth, facts are facts, as politically incorrect as it may be, I am not afraid to be honest and speak the truth.
A perfect example of this is the WNBA which has operated at a loss of over $10,000,000 a year since it's inception and is completely subsidized by the NBA. Most of the teams average a PAID attendance of under 1,000 fans, most often they give thousands of free tickets away to youth groups just to get some fans in the building.