Massillon lucked out on the population bomb that Youngstown and Canton ran into during their deindustrialization, but the town is just big enough that a single new employer won't really fix the town's problems. Unfortunately Massillon is also small enough that they don't have the ability to make infrastructure promises, tax concessions, or provide large tracts of land to a prospective new employer to build a big new campus or facility that would make a huge difference in a town of 30,000.
A quick review of some 2020 Census data seems to back up my earlier guess on family formation in town.
Hudson and Avon (two other DII communities) have approx 30% of their populations coming in between 0-18.
Massillon has approx 20%.
Simply put, Massillon hasn't gotten any smaller in overall, but the # kids has shrunk considerably. I can speak anecdotally as a Massillon graduate, I don't know many people whom I graduated with who moved away for college, military, or trade school and then chose to move back there to start a family.
The Massillon dynamic that helped foster the teams of the 40s, 50s, 60s simply no longer exists. The mills are gone, and with them the high paying, union jobs that allowed one breadwinner to have a family of 4-5 kids. Now to build the same kind of life you have to have learn some kind of skill and that usually means moving away for a period of time. Not to mention the fact most often you need two of these breadwinners to make a family, let alone a family of 4-7 people economically feasible.
This new social dynamic, combined with the economics of NEO means we can't rely on the same ways to win that we did in the mid 1900s. The continuity simply no longer exists. No one graduates high school and then goes to work at dad's job (unless dad owns the business). I think Moore understands the town's current situation better than anyone and has built a program that punches WELL above it's enrollment and socioeconomic weight. Here's to hoping that nearly a decade of building results in titles in 23 and 24.