CSU athletics perfectly embody the dilemma that a lot of these big, low-profile state schools that comprise the underbelly of "low-major" D1 programs choose (for whatever reason) to be stuck in: lack of resources to make what is supposed to be their "big sport", like basketball, remotely competitive both on the court and the recruiting trail, an incredible lack of visibility in both the local and regional scenes (forget national at this point... basically no one in Ohio cares about CSU) which further hinders the "sell-ability" of the program and school itself, and as a result being a consistent bottom-feeder in what has in recent years become one of the worst basketball conferences in D1.
I think CSU has some of these problems a lot worse than many of their similarly putrid D1 peers (e.g. Chicago State, University of Detroit, NJIT, McNeese State) in that they're, like, the 14th most popular basketball program in the state (debatable I guess if YSU is more popular, but heck I think even non-D1's like Findlay and yes even the College of Wooster have more in-state acclaim in basketball terms to high school prospects and general hoops fans) and for academic intents and purposes of prospective students they're even in the shadow of Tri-C (which has like twice the student enrollment?). That, combined with no real basketball tradition past the Kevin Mackey era (whew) and what appears to be the lack of a cogent, passionate alumni-base in terms of sports fandom, makes CSU almost invisible as a program to anyone that didn't grow up with CSU in their lives. You can suggest or intimate that they hire a big name local HS coach with the idea that "they can recruit and make a name for the program because they're local", but D1 athletics is quarry drop compared to the 4ft section that is high school hoops. You also need someone that fully understands NCAA rules, having been through the process and first-hand experience of what can and can't be done.
College basketball is an arms-race and always has been. Cleveland State has been losing it for a long time, and I don't think they as a program will ever catch up enough to make their D1 future worthwhile let alone viable. The rich get richer, and the have-not's keep finding their road to success as longer, harder and even tougher to navigate.