Actually the future of NCAA football is 3 letters NIL, Name, Image, & Likeness, rights. You are already starting to see recruiting focus on this and the winners in football will be schools in larger markets with no NFL teams, the only Power 5 school in a state, or have a very large alumni base. Some schools that fit this profile that should see a lift>
Big City Power 5 Program with No NFL Team
Texas
Ohio State
Oklahoma (Norman is minutes away from OKC)
NC State
Louisville
Only Power 5 Program in the State
Ohio State
LSU
Wisconsin
Arkansas
Minnesota
West Va.
Nebraska
Maryland
Mizzou
Strongest Alumni Bases
Penn State
Indiana
Michigan
Michigan State
UCLA
Ohio State
Texas A&M
Texas
Many are saying that the big winners in this are Ohio State, Texas, Wisconsin, LSU, and Oklahoma. I could also see the SEC schools doing well where the Program is so strong it can over come a newer NFL team like Florida or the other Power 5 teams in the state are not that strong like Tennessee and UGA.