He needs to strengthen their grade school AAU program to compete with the Westside Panthers. The westside kids that aren't part of the inner circle of kids that get to play on the Westside teams should be his main market. There is a ton of missed talent because daddys are just taking their kids and their friends.
Oh, you're a 5th grader who can't get on a team because his dad didn't play at Elder, come over with us, and we will give you opportunity to show that you can play. If I was him, it would be the first thing I did.