A new law was finally supposed to let student-athletes cash in on their brands, but the median deal is only $51

[Yappi]

A lot for a few, a little for many​

FTX is one of the splashiest figures in the NIL market, giving monthly stipends to Kentucky’s entire men’s basketball team (in dollars) and paying BYU football players more than $500 each (in cash or crypto) to promote it on social media.

But there are huge disparities among NIL offers. While the average NIL transaction on the brand-building platform INFLCR is $1,306, the median transaction is $51, according to numbers provided to the New York Times in December. More than 200 Division I schools around the country have arranged for student-athletes to use INFLCR’s app to connect directly with companies, as well as to post their school’s photos and videos to their own social media accounts.

Silicon Valley will disrupt anything — except college sports

One Cal athlete has garnered $10,000 in endorsements, but the median NIL deal is closer...

www.sfgate.com

 

[Crusaders]

Did people expect anything different? The vast majority of college athletes aren’t big time D1 football players

 

[Hammerdrill]

Did people expect anything different? The vast majority of college athletes aren’t big time D1 football players

Even within the subset of D1 football players, the vast majority will not earn a dime from NIL.

 

[Orin Swift]

On the flip side you have instances where if you play OL for ND, you apparently won’t ever have to pay for BBQ or pizza, even if you’re a benchwarmer for your entire career.

 

[Thavoice]

Those getting the NIL were just getting it under the table before so not much changed other than paying taxes and those paying can now publicly promote it