I'm not using "recruiting" in a bad sense. I'm saying every school likely has a marketing and advertising budget to sell their school to prospective students. What's the difference if a prospective student is good at sports or band? You still need to recruit to get kids to be interested in coming to your school.
Not sure what you're not understanding?
Why is sports separated out as this special subset you can't specifically recruit for? You can make direct contact with anyone else for a variety of reasons but sports isn't one of them? I think that's dumb. As I mentioned, it shouldn't be up to OHSAA to decide what's most important to a kid. Sports are absolutely a part of the decision making process when choosing a school.
You can make direct contact with the kid with the highest GPA at All Saints, or the best drama kid, or the student council President, but not the QB?