The only game in town makes up for market share: no MLB, NBA, or NCAA FB for Buffalo folks to spend hard earned $s on. NHL is a distant 4th most popular league and Syracuse Hoops is a private school with limited Western NY appeal. Also never discount the hunger factor. Packers and Steelers have titles in the 2000s and are smallish markets too. The top 2 are not only in big markets but have huge national appeal as well as they are the two teams Mexicans follow which is an emerging NFL market.The Bills in a #49th ranked Buffalo metro market 5th on this list is quite surprising. Yes the have a solid regional fan base but I do not believe they are anywhere near Pittsburgh, Green Bay or KC on a national level. Maybe I’m wrong.