Should the clock start after incompletions when the ball is ready for play?


Go Buckeyes
A while back, they got rid of the out-of-bounds stopping the clock rule except at the end of halves. Is it time to do the same for incomplete passes?

I assumed they stopped the clock in the past because a long incomplete pass would have run quite a bit of time off the clock and it was irregular compared to today's game. Now that teams pass so frequently and the 40 second clock is the same for a pass or a run, it seems like the clock stopping until the snap of the ball is unnecessary.
If they made that rule change, they'd have to build in an exception for spiking the ball (or "clocking" it as I've heard them call it) at the end of each half.