Been enough decisive replies to concede it is NOT ticket prices. It is hard to argue with most other reasons given why attendance is down.
What I can confidently share is this Ohio trend is not replicating (to the same degree) in Texas and Georgia. Texas high school attendance seemed quite good in 2022, especially playoffs. Further, look at the 2023 news reports.......four Texas schools building/opening new stadiums seating in excess of 10,000.
Witnessed folks in Buford, GA camping out for tickets last year.
I realize school size, weather, and population gain may influence this, what I am sharing, those things aside, the passion doesn't seem to have died in the top two high school football states like it has in Ohio.
My real sense is it has much to do with aging Ohio population, very little growth, vs. innflux of new younger families moving to these southern states.