Unsure they are focused on an everyman car.
$150,000 is not that bad in the realm of what I assume is their target audience (higher end car wonks). I do like the look and seeing that it can go from 0-60 in three seconds is impressive and on par with most EVs.
I was in Miami recently and the amount of Rolls Royces, Barabus G Wagons, Ferraris, Lamborghinis, and Bugattis was unreal. All cars ranging from $250,000 to $2.5 million. As a poor white trash kid from Ohio that kind of wealth is unfathomable really. Even if I had that kind of wealth I'd still drive an F-150 but to each his own.