MyNameIsDoug?
Well-known member
If you say so, boss. If we're talking locally owned, small business, yes. If we're talking bigger chains, no.I call BS on this. I doubt you've ever actually had to run a business have you? The assumption that there will always be customers to replace your loyal customers is ridiculous.
The BEST customers are those that buy your product or service religiously. They are relatively immune from your competitors advertising and they don't obsess over price. In fact your marketing/customer service goal is to turn as many of your causal customers into loyal customers as possible.
And I love your definition of a "loyal" customer as someone with a subway or Sam's club card! I have both and almost never shop at either store. The definition of a loyal customer is one who preferentially buys your product or services. If a "loyalty" card helps achieve this then great. But these cards are useless if you don't actually shop at those stores.
You want a real world example of what I'm talking about? Tonight I drove by a Subway to get 5 subs from Jersey Mikes. I'm a loyal Jersey Mikes customer and haven't bought a sub from any other place for at least the last 5 years. Now that's a loyal customer and for most business ventures we can make or break the business.
The loyalty card example was me making fun of you, you autist. There's a reason I used big name chains. Jersey Mikes should throw you a parade. You've kept them afloat single-handedly. I hope they make you wear a mask next time you go in and then you have to boycott them.