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Tab, Coca-Cola’s first diet soda, is among the drinks heading for retirement at the end of the year as the company trims its portfolio to focus on bigger brands and products with more growth potential.
[*]Coke first introduced Tab in 1963, but its popularity faded after the company introduced Diet Coke.
[*]The coronavirus pandemic has accelerated the company’s plans to slim down its number of product offerings.
Coca-Cola to retire Tab, its first diet soda, as it trims its portfolio
Coca-Cola said Friday that Tab, its first diet soda, is among the drinks headed for retirement as it trims its beverage portfolio.
www.cnbc.com