I see at the bottom of the main page that they have a number of big sponsors, such as the Atlanta Falcons, US Air Force, Chick fil A, and College Football Hall of Fame. However, I can't see how this works financially in the long term without any TV money.
They couldn't make the Herbie work for very long, even with ESPN's direct backing. It has to be really expensive to bring 10 teams from out of town to participate in this thing.
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