What do you mean "country"?And how many other country are truly capable of doing this? Again, you’re bent out of shape over nothing.
As for being bent out of shape-- wait until NIL changes the competitive landscape in both college and HS sports-- then there will be a lot of others a lot more "bent out of shape" than I ever will be. "College" sports have effectively become minor league professional sports-- with a loose affiliation with some school. When Phil Knight (with $65 Billion-- nearly 7X more than Lex Wexner, who is currently OSU's wealthiest alum) decides to buy all the best lineman, linebackers, receivers, quarterbacks, etc. for his alma mater (Oregon)-- and give them ALL Nike NIL contracts to funnel the money to them, people at Alabama, Clemson-- and yes, even Ohio State-- are going to be crying in their beer about "the good ol' days". Phil Knight could spend a BILLION dollars a year on this activity (~10X the entire OSU athletic department budget)-- and not even BLINK.
And, BTW, Knight could do the same thing for Oregon's basketball team-- and there is NOTHING that Kentucky could do about it to match that. In fact, Knight could do it for EVERY SINGLE Oregon varsity athletic team-- and (unless Warren Buffett decides he wants to back Nebraska's teams in similar fashion), there really aren't a lot of equivalent deep pockets that could put up a fight.