Earlier on Monday, California Gov. Gavin Newsom made history when he signed SB 206, dubbed the Fair Pay to Play Act, into law. Newsom signed the bill during an episode of The Shop with LeBron James, a vocal advocate of the legislation.
This law allows college athletes in California the ability to profit off of their name and likeness, something current NCAA bylaws do not allow them to do. Once the bill goes into effect in 2023, athletes at all 58 of California’s NCAA member institutions could hypothetically cut an ad for a local car dealership or be paid to host a party.
The NCAA, at least in public, has strongly opposed this bill, threatening to ban California schools from postseason competition, including the NCAA tournament.