I would almost guarantee this is how the Big 10 thinks because everything has been monetary with them. The R&D dollars dwarf the athletic media rights payouts. A school like Washington currently generates over 14x as much R&D value per year as the $100 million threshold these schools are hoping to top in yearly media rights payouts on their next contract.I for one hope the big 10 thinks like this. Would allow FSU Clemson etc to go to the sec with better sports overall. Football I wouldn't mind in the big 10 for FSU but sports like baseball would be awful.
FSU could very well be aau within 10 years though. And I have heard theyve been in contact with the big 10 recently. The academics would be mid tier compared to current big 10 schools. Only a few spots below OSU and Purdue right now for example
There's an enormous R&D value gap between Florida State, Miami and Clemson and the bottom half of the Big Ten. Ohio State generates as much R&D value as all three of those schools combined. As long as the media money is right, the academic side would much rather have Stanford, Washington, UNC, Georgia Tech, etc.