If you never win the ultimate prize, are you truly elite?
There are many programs/teams who have won titles and are never, and will never be considered elite, but a way to differentiate yourself from all the other great programs is bringing home that title.
The Zags do get a bulk of their season when they are not challenged. They schedule a few big dogs in preconference, skate for the conference season, and then hit the tournament trail.
They are a nice story, but if they want to be considered elite they have to win a ttiel