Backing up my claim that the Cotton Bowl was a yawner of a matchup that no one cared about, the USC-Tulane game drew an anemic 4.2 million viewership number, on a day when most Americans were off work. In fact, it was out-watched by the LSU-Purdue Cheez-It Bowl in the same timeslot, which LSU won 63-7.
USC-Tulane was also watched by fewer people than the Gator Bowl (ND-South Carolina) and Alamo Bowl (Texas-Washington). That almost assuredly goes down as the least-watched NY6 bowl game ever. Just as you can’t fool fans by feigning importance of a game, the players are in the same boat. They’re human beings, too.
The Rose Bowl also had by far its lowest viewership since TV ratings tracked such things. The Penn State-Utah matchup drew 10.2 million viewers, down more than 6 million from last year’s Ohio State-Utah game and down 3.4 million from the previous low of 13.6 million, 2015 season’s Stanford-Iowa game.
This is further evidence that ESPN can do everything in its power to treat the Rose Bowl with the reverence that CBS treats Augusta National, but if you don’t have the championship or high stakes to go along with the venue, people really don’t care. Penn State-Utah was essentially an exhibition not altogether unlike the Wednesday Par 3 Contest the day before The Masters begins.
It’s true, it’s true. Trust me …