Because people who are paid to think on these matters within CW schools think like it is 2011 and not 2021. They think CW and Pickerington are similar, because of the common trajectory of being once-small farm schools turned big suburban schools. Because they're neighbors. Because there is turf between the two districts. That because there are similarities, however vague and facile they may be really be, that Pickerington is the example to follow.
Same reason why NFL owners got swept into the craze 3-4 years ago about hiring coaches and front office personnel from the Patriots. Because surely, if you hire from dynasties then you too will replicate the structures that lead to similar success! Right?!? It's misguided thinking, pure and simple, to believe Canal needs a Sharrett/Phillips/Hillerich disciple heading the new era of their football. Now, if the thought process is they need someone who understands the "Big School"/OCC game, yeah, okay, but there are ~30 other schools in Central Ohio that you can tap the knowledge from!!!